Our team can thoroughly analyse and determine your gaming’s target audience and address the needs of your customer. Since there are more marketing channels now than ever before and different channels can be led and directed by different people, an Integrated marketing strategy helps bring a gaming brand message points together. This is especially true today, when customers are being disrupted with so many communications, an integrated marketing strategy relays one clear message about your gaming , regardless of the channel.
MARKETING STRATEGY
MARKETING STRATEGY
MARKETING STRATEGY
How it works
Regularly align your people, process, and tools to support and manage valuable assets
Market analysis
Market analysis
customer acquisition strategies
customer acquisition strategies
Advertising planning and media buying
Advertising planning and media buying
Advertising creative production and copywriting
Advertising creative production and copywriting
Public Relations and media relations
Public Relations and media relations
Sponsorship management
Sponsorship management
Social media
Social media
Rewards and incentives
Rewards and incentives
strategies and implementation
Ayoka will conduct a full review of the gaming market segments and make recommendations for growth across all relevant markets. Our network of sales people span Sub Saharan Africa and international markets and we can provide valuable leads and networking opportunities with companies you could not otherwise access on a stand alone basis.
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Home to 1.3 billion inhabitants in over 50 nations, Africa is the second-largest continent globally. .
CNNGaming
The mobile internet connectivity demand is a vital part of influencing skyrocketing iGaming industry in Africa.
African ExponentGaming
Almost 60% of all gambling activity in the country is fulfilled through smartphones, which creates a perfect opportunity to enter the local online betting market without spending a fortune on physical sales points
BetinvestGaming
The gaming industry in Africa is on the rise. The top 10 gaming markets in the continent have contributed a little over $1billion in revenue to the industry, which globally, for that year, generated $135 billion in revenue..